Communication of creations of the private theatres

Task
To frame the main communicative messages on which will be based the whole introductive communication of the newly founded first theatre of improvisation  and to develop the strategy how to introduce the theatre to the market.

Actions performed
The informational campaign started by publicizing the theatre by its most famous personalities.
On the day of the premiere, the stylized press conference was held. After the premiere, the communication of the theatre was continued via shows in TV broadcasts, articles in the press and internet, the profile of OTHER ANGLE was created in the social network Facebook, and the video plots with excerpts from the plays are regularly placed in the most popular news portal of the country.

Result
The tickets to the improvisation performances of OTHER ANGLE are usually sold some weeks before the play, the additional shows are held. Already in the first years of existence of the theatre, the sell-out tours through Lithuanian towns and townships took place.