Stimulation of consumption of fish

Task
To popularize fish products and to increase their consumption in Lithuania.

Actions performed
Radio broadcasts and television reportages were prepared. The consumers got explanations on benefits of fish, its products and seafood to human organism, along with statistical data and examples of foreign countries.
The various editions (leaflets, folders, booklets and calendar) were prepared and issued for potential fish processing partners in Lithuania and abroad, as well as the editions meant for popularization of fish products.
An international conference was held to the aim of increasing of competitive ability of the businesses in the fishery sector.